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Why We Buy: The Hidden Psychology in Advertising

Marry K

Why We Buy: The Hidden Psychology in Advertising

Business - B1-B2 | Intermediate Level

Description

In this session, we will explore how advertising affects the way we think and shop. You will learn how companies use colors, words, emotions, and other tricks to make people want to buy things. We will practice speaking about ads you see every day and share your thoughts about what works and what doesn’t. By the end, you will understand how advertising plays with your feelings and become a smarter shopper.

Questions list

1. Do you usually skip ads or watch them? Why?

2. What is the most creative ad you’ve ever seen?

3. Do you think ads are better now than before? Why or why not?

1. Can ads create unrealistic expectations? How?

2. What tricks do online stores use to make you buy more?

3. Can you think of an ad that stayed in your mind for a long time? Why?

4. What’s the difference between a helpful ad and a manipulative ad?

5. What do you think about ads for beauty or body products?

6. Have you ever been fooled by an online ad? What happened?

7. Do you believe in “brand loyalty”? Why or why not?

8. Why do you think people buy things just because they are trendy?

9. What is your favorite brand? Why do you like it?

10. If you could advertise your hometown, what would the ad say?

1. Interact Freely

Get ready for an engaging 10 minutes where you'll receive valuable feedback from your tutor regarding vocabulary, pronunciation and grammar mistakes

Rules

Be kind and respectful to everyone.

No flirting! If someone doesn’t want to share their social media or phone number, respect their choice.

Let everyone have a chance to speak.

Please avoid smoking or drinking while talking.

Keep your camera on at all times.

Note: If you break any of these rules, you may be banned