When Brands Become Generic

Conversation - A1-A2 | Beginner Level

4.9 $

Jan. 27 Tue , 03:00 USA

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Description

In this session, we will talk about how brand names can become common words in daily life. You will learn what it means when a brand becomes generic, why it happens, and how people use these words in conversation. We will practice recognizing brand names that are used as regular words and discuss the advantages and disadvantages for companies. By the end, you will feel more confident talking about brands, marketing, and everyday language.

Session Activities

1: Do you prefer branded products or generic ones?

2: Do you think expensive brands are always better?

3: Do brands influence your buying decisions?

1: Can you name some brands that are used as common words?

2: Why do you think some brands become generic?

3: Is it good or bad for a company when this happens? Why?

4: How does advertising help a brand become very popular?

5: Can a brand lose its identity if it becomes generic?

6: Why do people prefer saying brand names instead of product names?

7: Should companies stop people from using their brand generically?

Go-to brand

the brand you choose first

Word of mouth

information shared by people talking

Top of mind

the first thing people think of

Name recognition

how well people know a brand