Rebeca M

The Influencer Effect: Why do we buy?

Conversation - B1-B2 | Intermediate Level

8 $

Apr. 02 Thu , 09:00 USA

Play Video

Description

(PRONUNCIATION EXERCISES INCLUDED)In this session, students move from being passive consumers to active critics. They will discuss their own buying habits, the "viral" products they’ve seen on TikTok or Instagram, and whether influencers are actually helpful or just "selling a dream." The lesson focuses on Passive Voice (being influenced) and Reported Speech (what the influencer said).

Session Activities

1: Have you ever bought something because you saw it in a video? Was it actually good, or was it a waste of money?

2: Have you seen videos where people tell you what not to buy? Do you trust those creators more than the ones who praise

3: Does a person with 1 million followers sound more "expert" to you than someone with 10,000? Why or why not?

1: An influencer posts a video saying, "This is the best mascara I've ever used!" while clearly wearing fake eyelashes. Would you call them out in the comments, or just unfollow them?

2: You see a celebrity holding a specific energy drink in every photo, but they never say "AD" or "Sponsored." Does this make you want the drink more, or does the lack of transparency bother you?

3: You follow a "digital nomad" who shows a perfect life on a beach. The crude truth: they are working 14 hours a day and are deeply in debt. Is this "marketing" or is it "dishonesty"?

4: You need a new camera. Do you trust a huge celebrity who is paid $50k to talk about it, or a small creator with 5,000 followers who bought it with their own money?

5: You find a great tutorial for a software you need. The creator provides a "discount code." Do you feel happy to support them, or do you feel like they are just using you for a commission?

Authentic

Real, genuine, and not a copy; trustworthy

Sponsorship

Financial support received from a company in exchange for advertising.

Viral

An image, video, or piece of information that circulates rapidly and widely on the internet.

Trustworthy

Able to be relied on as honest or truthful.

Consumer

A person who purchases goods and services for personal use.

Endorse

To officially and publicly say that you support or approve of someone or something.

Get ready for an engaging 10 minutes where you'll receive valuable feedback from your tutor regarding vocabulary, pronunciation and grammar mistakes

Rules

Be kind and respectful to everyone.

No flirting! If someone doesn’t want to share their social media or phone number, respect their choice.

Let everyone have a chance to speak.

Please avoid smoking or drinking while talking.

Keep your camera on at all times.

Note: If you break any of these rules, you may be banned