Over the past two decades, social media has reshaped the entire landscape of marketing and brand communication. What once relied heavily on traditional advertising channels—such as print, television, and radio—has now evolved into an interactive, fast-paced, and highly personalized digital environment. In this session, we will explore how platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter) have transformed the way companies connect with their audiences, build brand awareness, and drive growth.

Social media has shifted power into the hands of consumers, giving them a platform to share opinions, influence peers, and demand authenticity. In response, companies have had to adapt by creating content that is not only promotional but also engaging, relatable, and community-driven. From influencer partnerships and user-generated content to targeted advertising and viral trends, businesses today rely on strategies that prioritize conversation and connection over one-way communication.

We’ll also examine the challenges and opportunities this transformation brings. On one hand, companies benefit from cost-effective, real-time engagement and powerful analytics that measure campaign success with precision. On the other hand, the rapid spread of information makes brand reputation more vulnerable, requiring transparency, agility, and consistent brand voice.

This conversation will highlight key shifts in promotional strategies, discuss examples of companies that have successfully harnessed social media, and invite participants to share their own experiences and perspectives. Whether you’re a business owner, marketer, student, or simply curious about the evolving digital world, this session will provide valuable insights into how social media continues to redefine the relationship between brands and their audiences.