Question 1: Can you name some brand names that have become generic?

Question 2: Why do people use brand names instead of the actual product names?

Question 3: How does becoming generic affect a brand’s business?

Question 4: What can companies do to prevent their brand names from becoming generic?

Question 5: Do you think it’s good or bad for a company when its brand name becomes generic? Why?

Question 6: What is an example of a brand that fought to keep its name from becoming generic?

Question 7: Can you think of a brand today that might become generic in the future?

Question 8: How does marketing influence the way we use brand names in daily life?

Question 9: What do you think makes a brand successful?

Question 10: If you could create your own brand, what would it be called?