1. Can you name some brand names that have become generic?
2. Why do people use brand names instead of the actual product names?
3. How does becoming generic affect a brand’s business?
4. What can companies do to prevent their brand names from becoming generic?
5. Do you think it’s good or bad for a company when its brand name becomes generic? Why?
6. What is an example of a brand that fought to keep its name from becoming generic?
7. Can you think of a brand today that might become generic in the future?
8. How does marketing influence the way we use brand names in daily life?
9. What do you think makes a brand successful?
10. If you could create your own brand, what would it be called?
