Exploring Marketing Strategies

Business - B2-C1 | Advance Level

Aug. 31 Sun , 14:00 USA

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Description

By the end of this session, you will be able to:

Explain and compare different marketing strategies.
Share your opinion on what makes marketing effective.
Use advanced vocabulary to discuss business and advertising.
Practise persuasive and analytical speaking skills.

Session Activities

Question 1: What product do you use every day that makes your life easier?

Question 2: Do you prefer shopping in stores or online? Why?

Question 3: What’s the last new product you tried, and did you like it?

Question 1: What marketing strategy do you think works best today—social media, TV ads, word-of-mouth, or something else? Why?

Question 2: Can you think of a campaign that influenced you to buy something? What made it effective?

Question 3: Do you think emotional advertising (e.g., happy, funny, or sad ads) is more powerful than logical advertising (facts and data)? Why?

Question 4: How important is brand image when customers choose products?

Question 5: Do you think discounts and promotions are effective long-term strategies? Why or why not?

Question 6: How has digital marketing changed the way companies reach customers?

Question 7: Should marketing focus more on the product itself or on the lifestyle it represents?

Question 8: If you were starting a new company, what marketing strategy would you use first? Why?

1. You will have a few minutes to engage in an open interaction with your classmates, so feel free to talk about anything you like! And remember to be respectful and enjoy!