In a world where consumers are more informed and socially conscious than ever, businesses face growing pressure to align their marketing strategies with values of honesty, transparency, and respect. This conversation session on Ethical Marketing invites participants to explore what it truly means to market responsibly—beyond simply avoiding misleading claims. Together, we will discuss how ethical practices can strengthen brand trust, foster authentic connections with audiences, and contribute to long-term success. Key themes will include balancing profit with purpose, avoiding exploitative tactics, respecting diversity in representation, and navigating the gray areas of persuasive messaging. Whether you’re a marketer, entrepreneur, student, or simply curious about the impact of advertising on society, this session offers an open space to share insights, challenges, and strategies for promoting products and services with integrity. Join us to rethink marketing not just as a business tool, but as a force for positive change.