1. What is a “niche” business, in your own words?
2. Why do niche businesses sometimes succeed where big ones fail?
3. Can you think of a successful niche business in your country?
4. What problems do niche businesses solve that big companies don’t?
5. Would you rather open a niche business or a mainstream one? Why?
6. How important is it to follow trends versus solving a real problem in business?
7. What risks do niche business owners face?
8. If you had unlimited resources, what niche business would you start and why?