Advertising plays a powerful role in shaping the choices we make every day, often influencing us in ways we don’t immediately notice. This discussion session explores how ads impact consumer behaviour, from subtle emotional triggers to persuasive messaging and targeted digital strategies. We’ll look at why certain ads capture attention, how branding builds trust, and the ways social media algorithms personalize what we see. Participants will reflect on their own buying habits, examine real-world examples, and consider how to become more conscious and informed consumers in an ad-saturated world.